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Event Details
Marketing 101; Creating the Voice of a Successful Organization
Tuesday, June 14 at 2:00 p.m. ET (1:00 p.m. CT, 12:00 a.m. MT, 11:00 a.m. PT)
Presenters: Paul Signorelli
Marketing is more than talking about what you are doing and convincing others that they need your services. It starts with cohesive and dynamic mission, vision, and value statements that meet your target audience’s needs; continues with a planning and implementation process that connects those statements and your offerings with your audience; and involves ongoing assessment and evaluation phases so that you respond to changes in your marketing environment and in the needs your audience has. This one-hour session will draw from an existing ASTD chapter marketing plan to provide a framework for our discussion, and will include opportunities for participants to pose questions via online chat and share their own examples of successful marketing efforts.
Topics to be covered:
- Basic elements within a marketing plan
- Creating a task force to draft a marketing plan
- Moving toward adoption of the plan
- Completing the cycle and updating the plan
Learning objectives: participants should leave the session with an understanding of how successful marketing works, the tools to engage in successful marketing for their chapters, and a rough outline of how they will begin their own marketing process within the month following participation in this webinar.
Log-On Information
1. Visual via WebEx: https://astd.webex.com/astd/j.php?ED=159953627&UID=495197382&RT=MiMxMQ%3D%3D
2. Audio via telephone: 866-726-0541 Conference Code: 519 967 3990